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One of the challenges ever business faces when it comes to website design is taking advantage of the latest graphic innovations while also being compatible with older technology. Companies like Microsoft continue to release new versions of their browser while discontinuing previous versions. Similar to a MFP client that wants to connect their brand new system to a 10-year old desktop computer running Windows XP, older web browsers can present challenges for dealerships wanting to be compatible with all of their clients.
According to W3Schools.com, Google Chrome has 61% of the browser market with Firefox coming in at 23.4%. Together they own almost 85% of all browser traffic.
The browser that seems to cause the most challenges for web designers is Internet Explorer. The most frustrating versions of Internet Explorer were versions 6, 7 and 8. These caused all kinds of problems for both users and web developers. (In the web development world we all rejoiced with IE6 was laid to rest.) It’s no wonder that Microsoft now has less than 10% market share in browsers, even though Internet Explorer is part of the Windows operating system.
When we design a new website we design it to work with the current versions of Internet Explorer. In January 2015, 7.8% of global web browser traffic in January was from IE8 and that number continues to drop quickly.
Should your website be compatible with IE8?
Internet Explorer 8 was part of the Windows XP platform which was discontinued by Microsoft last summer. There are still a handful of legacy machines like cash register systems that still run on Windows XP Embedded, but Microsoft no longer supports Windows XP and recommends users discontinue using XP because of security issues. If you are curious, you can learn more here.
In order to be compatible with IE8 you would have to lose many of the interactive graphic elements that make the home page of a website unique. One option is to design the site for IE8. However, that would really limit your options to look like a contemporary technology provider online. Another option is to design an alternate home page for IE8.
Should you spend money to create a second version of your site to work on IE8? In my opionon, no. Less than 10% of the worlds browsing traffic comes from Internet Explorer and only 1.2% comes from browsers on Windows XP. That will continue to shrink.
What browsers should we be most concerned with?
As a dealership, I would recommend being more concerned about your website’s compatability with mobile browsers. Right now over 50% of Google’s search traffic comes from mobile devices. For the dealer sites we manage across the US and Australia, about 15% of traffic comes from mobile. Of that, much of that traffic goes to support pages as people walking up to a broken copier pull out their phone looking to place a support call.
Today’s rapidly changing web environment can be hard to stay on top of. Our team of web developers and marketing specialists is here to help in any way we can.
If there are any questions we can answer about your web strategy or future marketing plans we’d be happy to help. Contact us today for a confidential consultation.
If you're willing to invest in your future we're a good fit.
The strategies, systems, and skills that you need for the future require an investment. You realize that you are building the infrastructure for the future of your company. This requires three types of investment:
- Leadership: You need to be the catalyst and cheerleader for change.
- Time: We won’t crowd your busy calendar, but you need to be involved in quarterly review and strategy meetings.
- Money: Nothing worth having comes without some kind of price. Our commitment to you is to show an ROI on every dollar you invest.
If you have an eye to building what's next, not constantly reliving the past, we're a good fit.
The world is changing. While the values of hard work and excellent service that got you where you are today will never change, you realize that some of the way you do things must change.
- You approach new ideas with an open mind.
- You are willing to read and discuss books on marketing and sales strategy.
- You plan on creating a sustainable future for your company.
If you want a partner that is actively involved with your management team we're a good fit.
One of the key reasons programs succeed is of management involvement. We know that when management is involved, the program has a much greater chance of driving revenue growth.
- You want a partner focused on driving top-line revenue, not just being a marketing agency.
- You are willing (under non-disclosure) to share real goals and actual results related to the key metrics of # of customers and revenue per customer.
- You believe in participating in quarterly strategy meetings to review progress and set strategy.
If you use a process like the Entrepreneurial Operating System (EOS) we're a good fit.
Most of our clients use the EOS/Traction methodology to continuously improve their business. The key to business success is a consistent, sustained march towards a better future.
- You know that there are no quick fixes or silver bullets.
- You value execution.
- You measure and improve in other areas of your business.
We help companies that use EOS® create and execute revenue growth plans so they can hit the 1, 3, and 10 Targets™ on their V/TO®.