OUR FAVORITE BOOKS
When buyers have questions, where do they go? Online, to search engines and social media, of course! Marcus Sheridan explains how your business can take advantage of this trend by simply answering the questions your buyers are asking.
When it comes to crafting a message, the go-to manual is Donald Miller’s best-seller, Building a StoryBrand. The premise of the book is simple: “If you confuse, you lose.” Your message must be clear. If not, you lose your audience. Here are my key takeaways from this book: Focus Your Message On Your Ideal Client Focusing […]
Driving sales requires a combination of inbound marketing and outbound sales strategies. Jeb Blount wrote the book on prospecting. Widely respected for its effectiveness, Fanatical Prospecting outlines practical field and phone prospecting methods based on the latest neuroscience research.