STRATEGIC CONNECTOR SYSTEM · WORKSHOP
Build a relationship system that’s yours.
In five sessions you’ll build a system for the handful of relationships that actually drive your revenue — and walk out owning it. Then you choose how much help you want running it.
Fewer, deeper relationships. Less networking grind.
HOW IT WORKS
Learn → Build → Grow
Our proven process. The first two stages are settled for everyone. The only decision you make is in the Grow stage — how you’ll execute.
01 FREE
Learn
Diagnose where your referral approach is inconsistent and shift how you think about it. Everyone starts here.
02 EVERYONE
Build
The workshop. You build your own system and leave with a Blueprint you own. Included in every level.
03 YOU CHOOSE
Grow
How will you execute your system? Do it yourself, do it with us, or have us do it for you.
THE BUILD STAGE · EVERYONE GETS THIS
Everyone builds their own system. Then you choose how to run it.
Every level starts the same way: four build sessions plus an implementation planning session. You leave owning a Blueprint — your system, not a template.
- Set your 12-month targets
The math of how few strategic connectors you actually need - Define your Ideal Strategic Connector Profile
Who’s worth investing in — and who isn’t - Design your Value Exchange plan
What you’ll consistently do so referrals happen naturally - Put leading metrics in place
A simple scorecard to track and improve over time - Implementation planning session
Implementation, CRM, and accountability planning — included
WHAT YOU GET OUT OF IT
A different way to grow — one that feels like you.
✓Fewer, deeper relationships
Not a bigger network. A small set of the right people, managed well.
✓Business development on your terms
Intentional, not reactive — and not cold outreach.
✓Higher-quality opportunities
Fewer dead ends, more right-fit conversations.
✓Your personal time back
Less effort scattered across low-value activity.
✓More fun
Working with people you genuinely respect.
✓A system that’s yours
A Blueprint you own and run — long after the workshop ends.
THE PEOPLE WHO’VE RUN IT
What they said
“Building the Connector Group with Bill has been one of the smarter moves I’ve made in the past few years. The group has turned into my single best source of new business.”
Mike Black
CEO, Paige Black
“By far my favorite group of people and my most productive group of partners. We don’t just refer each other — we genuinely want to.”
Dafne Anderson
Founder & CEO, Launch Point
“This brought much-needed clarity, discipline, and consistency to our business development — and a measurable increase in the value of our sales pipeline.”
Mandy Woods
Objective IBV
THE GROW STAGE · CHOOSE YOUR LEVEL
How do you want to execute your system?
Everyone builds their own system in the workshop.
The only choice is how you execute it.
One new right-fit client covers a year of this. The system is built to produce several.
+ Free community for everyone — always, no matter which level you choose.
- ✓The 5-session Build workshop
- ✓No Grow support included — you execute on your own
- ✓Everything in DIY
- ✓2 months of biweekly group coaching calls after the workshop
- ✓Optional: continue group or 1-on-1 coaching
- ✓Everything in DWY
- ✓Fractional sales & marketing support
- ✓Hands-on execution (e.g., LinkedIn built & run)
- ✓Vetted provider network
• Pay in full or split into 3 equal monthly payments, no interest• If it’s not delivering value by session 2, we refund you in full
WHO YOU’LL WORK WITH
Facilitators
Bill Poole
Bill works with seller-doers and founder-led B2B service businesses to turn relationship-driven growth into repeatable systems — grounded in what actually works.
John Gies
John helps small business owners generate new customers, revenue, and profit, drawing on years coaching leaders across North America and Europe in leadership and selling.
THE FORMAT
Built for busy professionals.
Register and we’ll reach out to schedule your cohort — no calendars to wrangle up front. Next cohort forming now.
Build a system that’s yours — then choose how much help you want running it.
Everyone builds. You decide how you execute.
If it’s not delivering value by session 2, we’ll refund you in full.