Most referral partners are willing to help. That’s not the problem. The breakdown happens in the moment where action is required—when they have to decide what to say and what to do next. If that moment takes effort, the referral usually doesn’t happen. Not because...

I used to think people who offered services similar to mine were competition. So I kept my distance. Then I started building relationships with a small group of them—intentionally. What I found was surprising. We weren’t competing. We were collaborating. Referring...

You’re busy as hell networking. Intro calls. Coffee meetings. Events. Follow-ups. And yet, referrals are inconsistent at best. That’s not an effort problem. It’s a strategy problem. Most people respond to this by doing more. More meetings. More follow-ups. More...