ARTICLES
5 Reasons To Focus On Selling To Your Clients
B2B services organizations typically have goals to grow their business. The interesting thing is that they often miss the biggest opportunity to grow that is right under their nose. It is pretty hard to argue that it is a lot easier ot sell to current clients than to...
Why Your Business Needs a CRM to Increase Revenue
Customer Relationship Management (CRM) software is now crucial for businesses looking to increase their revenue. It allows companies to manage customer interactions by capturing data, tracking interactions, and automating business processes. To scale your sales and...
Tips for Developing an Effective Marketing Message
An effective marketing message is crucial for both business-to-business (B2B) and business-to-consumer (B2C) companies. It is the foundation on which your marketing strategy is built and can significantly impact your success. Your marketing message helps to...
The Secret to Scaling Sales and Growing Revenue: Ideal Client Profile
As an entrepreneur, growing revenue and scaling sales is crucial to the success of your business. However, it can be challenging to achieve these goals if you don't have a documented Ideal Client Profile. This detailed description of your target customer will enable...
Using Your Scorecard To Help Your People
Once you are tracking the right metrics, The success of any scorecard is limited by the actions you or do not take when you review the numbers. We discussed a few key points in our recent blog: Things your scorecard tells you about your business: Developing a mature...
3 Challenges You May Be Having With Your Scorecard
Developing the scorecard that works for your business is a journey. There are some common challenges that entrepreneurs face along the way. This blog is written to help you take action to improve your scorecard and shorten the journey. We will look at three common...
Measuring Your Client Experience To Drive Profit
I have seen a lot of entrepreneurial scorecards, and one thing is consistently missing... the client’s perspective. Some businesses track NPS which asks customers/clients how likely they are to recommend the product or service to their friends or colleagues, but...
What Metrics Should You Have On Your Scorecard
The process of developing the right scorecard for your business can be frustrating and is a journey. Does any of this sound familiar to you?: Am I tracking the right metrics to support my business? I have hopeless, long streaks of red for certain metrics on my...
3 Things Your Scorecard Tells You About Your Business
Developing a tight, mature scorecard is a journey worth taking if you want to take your business to the next level. Introducing a scorecard into your business can be frustrating and make you wonder: Am I tracking the right metrics to support my business goals? Do I...
Symptoms That Your Content Plan is Not Working
The importance of content is often overlooked in small businesses. The truth is, content enables revenue generation, and cost reduction: Revenue Generation: Great content enables prospects and clients to navigate their experience with your business quicker, with a...