ARTICLES
Mature Sales Process Increases the Value of Your Business
It's no secret that a business with documented processes will sell for more than one that works from the hip. Sales is one of the last frontiers of process implementation and adherence for entrepreneurial businesses. One reason for this is that sales reps naturally...
What can a Fractional Revenue Leader Do?
Looking for the right leader for your small business without breaking the bank? Discover how fractional leadership services can provide quality leaders at an affordable investment level. Learn about the key aspects of fractional leadership, including Leadership, Management, and Accountability (LMA), Building, and Doing. Avoid common pitfalls and gain clarity on what to expect from a fractional leader in this informative blog. #SmallBusinessLeadership #FractionalLeadership #BusinessGrowth #AffordableLeadership
Putting the Marketing Strategy from your V/TO to work
The four elements of the Marketing Strategy component of the Vision/Traction Organizer™ of the Entrepreneurial Operating System® provide a fantastic framework for growing your business. If you don’t remember off the top of your head, the four elements are: Your target...
CRM Benefits for the Whole Organization
Not all that long ago, the decision to implement a CRM involved huge trade-offs. A CRM that was very functional from a sales standpoint had very limited functionality for the operations/customer service team. Customer service applications lacked sales functionality....
3 Reasons Your Sales May Be Flat
Unlocking Growth for Entrepreneurial Businesses by Overcoming Sales Barriers Sales is a barrier to growth for a lot of entrepreneurial businesses. Understanding how to break through that barrier can be very challenging. How can you do it? Some common thoughts that go...
Do you need a horizontal or vertical CRM?
Two Types of CRMs There are two types of CRMs: vertical and horizontal. Vertical CRMs are designed to meet specific industries' unique needs and challenges. They provide more targeted solutions to businesses operating in those sectors, with features and...
Connect Your Sales Scorecard to Your V/TO™ Business Plan
Creating a business plan (V/TO™) is a great first step in moving your business to your goals. Putting in place the processes and metrics to enable you to meet those business goals is a journey, but it is a journey worth taking. We call this the "Connected...
3 Reasons To Invest In Clean Contact Data
On the surface, investing in contact data looks expensive. Before you reject the idea, here are three reasons to consider investing in a product like ZoomInfo, and then we will look at a few considerations to help you evaluate...
Benefits To Focus On Cross-Selling To Your Clients
B2B services organizations typically have goals to grow their business. The interesting thing is that they often miss the biggest opportunity to grow that is right under their nose. It is pretty hard to argue that it is a lot easier ot sell to current clients than to...
Why Your Business Needs a CRM to Increase Revenue
Customer Relationship Management (CRM) software is now crucial for businesses looking to increase their revenue. It allows companies to manage customer interactions by capturing data, tracking interactions, and automating business processes. To scale your sales and...