With today’s decision makers and influencers scouring the web for information during the buying process, digital marketing has become an undeniably important partner in revenue generation. While I will always be the first to affirm that salespeople create, build, and sustain the relationships that drive business, marketing plays a huge role in supporting them.
Now that the bulk of marketing has shifted to digital channels like search engines and social media, you need to consider what’s tying it all together and linking it to your sales process. This is where marketing automation comes in. (more…)