POSTS FROM AUTHOR

Bill Poole

Symptoms That Your Content Plan is Not Working

Symptoms That Your Content Plan is Not Working

The importance of content is often overlooked in small businesses. The truth is, content enables revenue generation, and cost reduction: Revenue Generation: Great content enables prospects and clients to navigate their experience with your business quicker, with a...

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4 Strategies for Aligning Sales and Marketing

4 Strategies for Aligning Sales and Marketing

Sales and marketing are historically misaligned, which is very curious given their goals are really the same, right? If sales and marketing both have the same goal of bringing more clients into the business, it doesn't make sense that this misalignment still occurs....

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Is Your Pipeline Based on Opinion or Fact?

Is Your Pipeline Based on Opinion or Fact?

When we sit down with our prospects for a first initial meeting, we often discover that they don’t have a defined sales process or experience that they are guiding prospects and clients through. This can be challenging for a couple reasons: It’s difficult for managers...

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Are You Setting Achievable Revenue Goals?

Are You Setting Achievable Revenue Goals?

There's a delicate balance between setting aggressive revenue goals and achievable revenue goals. Of course you want to grow your business, but it is helpful to have some reasoning behind raising the bar to accelerate year over year revenue growth. The same concept...

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Client Experience is more than a Vibe

Client Experience is more than a Vibe

When I say “client experience,” what comes to mind? Take 30 seconds to ponder that question before you read on. Let’s get a bit more specific and go back in time 5+ years. What sort of experience do you recall having with a taxi cab? Compare that to the experience...

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Why Do You Need a Content Strategy?

Why Do You Need a Content Strategy?

Content is at the heart of sales and marketing communication. As Darrell Amy says in his book Revenue Growth Engine, content is the fuel that feeds the sales and marketing processes that drive revenue growth. Implementing a content strategy ensures that your Revenue...

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The Convergo Approach Series: A Strategic Approach

The Convergo Approach Series: A Strategic Approach

The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens of the Ideal Client Experience Part 4: Sales and Marketing Integration Part 5: Sales and Marketing Processes There's no better way...

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How Much Should You Invest in Marketing?

How Much Should You Invest in Marketing?

My wife and I were just discussing what we might do for fun next summer. The possibilities are endless! We might go to the mountains, music festivals, mountain biking or the beach to name a few. Figuring out where to spend/allocate/invest time or money is something...

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3 Filters for Your Ideal Client Profile

3 Filters for Your Ideal Client Profile

Creating a profile of your ideal client is an exercise that serves many purposes for any business that has limited resources (which is all businesses, right?). Especially in a B2B business, it is much more efficient and profitable to acquire, manage, and delight a...

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What is the Quickest Way to Grow Revenue?

What is the Quickest Way to Grow Revenue?

We are in the business of helping EOS® companies grow revenue. Over half of the businesses that come to us with that goal in mind are wanting to do so by generating more leads. As we work with clients to develop an initial Revenue Growth Plan, it typically becomes...

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How to Conduct An Effective Virtual Meeting

How to Conduct An Effective Virtual Meeting

4.7 million people work from home in the United States [source]. The need for collaboration and meeting with co-workers does not go away when people transition to working from home, so it is no surprise that products like Zoom Meeting have realized huge growth. The...

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Prospect More Effectively with Sales Sequences

Originally published at the Revenue Growth Engine One touch simply doesn’t cut it in today’s world. Salesforce.com research found that it takes 6-8 touches with a prospect to get an appointment. Sirius Decisions found that it takes 8 to 12 attempts to reach a decision...

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