Why Alignment is Key to Change and Adoption

by | Nov 25, 2020 | Strategy

You may be asking yourself why you should stop and align with your team before you get going on quarterly projects. This is a great question! Your people are the heart and soul of your organization and projects. When starting any new project or initiating any change, your team will have questions like:

  • Why the organization is undertaking a Revenue Growth Plan and how does it relate to them?
  • What is the objective of the project?
  • What is my role?
  • What is going to change for me and my other teammates?
  • What do I need to do?
  • How much time will it take?

If your team doesn’t have answers to these questions, the projects in the quarterly sprints won’t be as effective, smooth or timely. Additionally, without understanding their role within the process, your team may not fully adopt the change being made

We want to make sure whatever changes are made fit into your organization. To meet the overall objective of growing revenue and aligning sales and marketing, we need to understand how changes will affect people, process, tools and messaging so we can grow.

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