Much has been said about the Hubspot Buyer’s Journey Simply stated, the buyer’s journey is the process that a buyer goes through in making a decision to buy. Hubspot’s definition: The buyer's journey describes a buyer's path to purchase. In other words, buyers don't...
Five Keys To More Effective Sales Prospecting Results
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Leveraging the Buyers Journey in a Services Business
How To Create Lead Magnets That Drive Revenue Growth
Every growing business needs a stream of leads from ideal prospects. One way to create leads is with lead magnets. A lead magnet is information of value to a prospect that captures their attention and motivates them to exchange contact information. In Revenue Growth...
The Most Overlooked Goal and Metric For Maximizing Revenue Growth
Originally posted by Darrell Amy on LinkedIn. When it comes to revenue growth, most companies focus on the total revenue goal. Doing this usually ignores a critical driver of revenue: cross-sell revenue. The goal for cross-sell should be 100% sold. Most companies do a...