Why You Need More Than Great Customer Service To Win Deals

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Originally published by Darrell Amy on LinkedIn Pulse. 
As I talk to businesses around the world I keep hearing frustration that there isn’t more customer loyalty. While our equipment and solutions get more sophisticated, the actual purchase gets more commoditized. There’s too much “me too” and not enough value driving gross profit. This leads to “buying-the-business” deals, frustrated sales reps, and businesses with thin profits. In all of this, the client misses the opportunity to maximize their return on their technology investment.

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Confessions of a Gen-X Decision Maker

TRS-80

This is a picture of the Tandy TRS-80, the first computer that showed up on a rolling cart in my elementary school when I was in fourth grade. This started a journey for me that led to buying a laptop in my first year as a sales person so I could use Act. The following year, the internet browser was launched. Since that day in fourth grade, every aspect of my personal and business life has been affected by computers.

I am Generation X.

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