Sales
Video Feels Exposing for a Reason
Why the discomfort makes sense — and what actually gets you past it.
I re-recorded the intro nine times. Not because the content was wrong — because I hated the sound of my own voice. I’d get two sentences in, hear myself say “um,” and start over. An hour later I had sixty seconds of footage I was still only half-comfortable sending.
It took a few weeks of feeling awkward before that stopped being true. Not one video, not a switch that flipped — just enough reps that I stopped noticing the camera was there. Now it’s 45 seconds, one take, and I’m thinking about the person I’m sending it to instead of how I sound.
Here’s what I got wrong at the start: I thought the problem was time. It wasn’t. “I don’t have time for video” is the cover story everyone tells themselves — including me.
And once you’re through it, the math flips. Typing is slower than talking. A minute of video covers more ground than most people manage to write in five — and it lands with more trust than a paragraph ever will, because they can see your face and hear your tone instead of guessing at both.
Once you stop treating video as a production, it shows up everywhere
Prospecting outreach. A 60-second personalized video beats any cold email — reference something specific, their LinkedIn post, a mutual connection, and you’ve already stood out before they click play.
Follow-up after a meeting. Everyone sends a recap email. Send a video instead. Same content, completely different impression — it reinforces the relationship, not just the transaction.
Introductions. When you’re connecting two people, a quick video explaining why you thought of them makes the intro feel personal instead of transactional — and it sets both people up to actually follow through.
Staying top-of-mind with your Strategic Connectors. This is the one that matters most to me. The deposit is the intro, the article share, the congratulations — that’s what creates the value. Video is just how you deliver it. Instead of a text or a two-line email, you record a 45-second clip. Same gesture. Completely different impression. It costs you three minutes and lands differently than anything else in their inbox that day.
None of this requires you to be good on camera. It requires you to get through about ten awkward ones and stop counting.
I’m walking through exactly how to set this up — and recording one live — in a free 20-minute session on Wednesday, August 5th.
If the only thing standing between you and this is not knowing where to start, that’s the whole point of the session.
