Personal branding is equally as important as company branding - especially when it comes to standing out from the competition - but it's best to think of it like wearing a dark colored suit and colorful socks. Read on to find out what your socks have to do with your dealership's online presence. Both sales professionals and companies have brands. In our world of overwhelming options and distractions, a brand becomes shorthand to communicate things like:

  • You’re in the right place
  • You can trust me

In his book, This Is Marketing, Seth Godin says that as consumers, “We scan instead of study.”

We area all busy. We are bombarded with messages. So, our mind filters things out and quickly categorizes them. When we see a person or a company our mind immediately asks, “What does this remind me of?” (more…)