by Darrell Amy | May 2, 2019 | Marketing
With today’s decision makers and influencers scouring the web for information during the buying process, digital marketing has become an undeniably important partner in revenue generation. While I will always be the first to affirm that salespeople create, build, and sustain the relationships that drive business, marketing plays a huge role in supporting them.
Now that the bulk of marketing has shifted to digital channels like search engines and social media, you need to consider what’s tying it all together and linking it to your sales process. This is where marketing automation comes in. (more…)
by Darrell Amy | Apr 2, 2019 | Sales
Imagine if you had 100 people lined up outside your business right now. What would you do? Certainly, you’d send someone out to greet them. You’d ask how you could help. You’d get the prospects involved in sales situations. You’d do your best to answer customer questions and send them to support if necessary.
100 people lining up outside your business sound like a dream? What if it happened every day? (more…)
by Darrell Amy | Feb 26, 2019 | EOS
“Execution is the single greatest market differentiator. Great companies and successful individuals execute better than the competition.”
– Brian P. Moran, The 12 Week Year
If you want to be successful in growing a company as a business owner, or growing a territory as a sales rep, you need to execute consistently. You can have a great vision, amazing products, and all kinds of great intentions. But the marketplace only rewards ideas that get implemented.
Execution needs to happen in the three core areas of your business that touch your clients and prospects. Let’s consider each of these in turn. (more…)
by Darrell Amy | Jan 2, 2019 | Resources
There are only two types of prospects: those who are looking for your products and services, and those who aren’t. If you want to grow sales, you’ll need to find ways to connect with both groups:
- Prospects who are actively looking for solutions to their problems need to be able to find your dealership online.
- Prospects who aren’t actively looking for a solution need to be strategically interrupted by your sales team. (more…)