The Convergo Approach Series
Part 1: The Difference Between Convergo and a Marketing Agency
Part 2: A Strategic Approach
Part 3: The Lens of the Ideal Client Experience
Part 4: Sales and Marketing Integration
Part 5: Sales and Marketing Processes
There’s no better way to secure a long-lasting working relationship than by pursuing common goals. A good example of that concept in motion is a recent decision that I had to make my home look better. I previously contracted with someone to mow my lawn. I don’t particularly enjoy mowing lawns so I was initially happy with the fact that I didn’t have to. But over time, I became frustrated that my home did not look as good as it could.
In an effort to fix that, I decided to take a look at this decision a bit closer and realized that my goal was not just to have my lawn mowed, but to have a home that looked great on the outside without my having to worry about it.
In the end, I decided on a service provider that shared my goal of making my home look great. Sure it was more money, but they do a lot more and the results are much better!
At Convergo, it is not our goal to provide marketing services for you. It is our goal to help you reach your revenue goals. So, our engagements start with a Revenue Growth Plan that looks something like this:
- We align with your revenue goals and business/scorecard metrics.
- We define or refine your Ideal Client Profile.
- We map out your Ideal Client Experience- The experience that your Ideal Client has as they navigate with your business from the time they have a problem that you can help with to the time they are enjoying everything you can do for them.
- We develop a high-level roadmap around your Ideal Client Experience to achieve your goals.
Everything we do is centered on shared goals and metrics that ultimately impact your overall business revenue goals.